Our Team

Anthony White

Head Distiller, Director & Shareholder

With over 6 years’ experience in brewing and distilling in various highly-regarded Tasmanian distilleries, Anthony now leads the team as Head Distiller at White Label Distillery. He is calculated, careful, and is crafting an exceptional new make spirit.


Phil Gordon

Director & Shareholder

After graduating from the University of Tasmania with a Bachelor of Fine Arts and Education, Phil works as a sculptor and painter. He has owned various catering companies, working in many areas of hospitality for almost 40 years. Phil owned and operated an award-winning restaurant for nine years on the Sunshine Coast, before returning to Tasmania in 2012 to work in the whisky industry. After several years working in sales and marketing, Phil founded White Label Distillery alongside business partners John Goodyear and David Meredith.

Jane Sawford

(formerly Jane Overeem) Head of Sales & Marketing

Jane has been heavily involved in the Tasmanian Whisky Industry for over 10 years. Her whisky career began with her father Casey Overeem, who taught her to distil at Overeem Distillery in 2007. In 2011 launching Overeem Single Malt Whisky, Jane very quickly built a large customer base and placed Overeem whisky in bars, restaurants and bottle shops around the country and overseas.

In 2013 the Overeem family distillery was sold, and Jane became the Sales and Marketing Manager at the newly formed company ‘Lark Distillery’ where she managed both Lark and Overeem whisky sales for 3 years. In 2016, she and her husband Mark Sawford commenced their own distillery, Sawford Distillery, where they are now in full-production.

While distilling at Sawford Distillery and patiently waiting for their whisky to mature, Jane now focuses on Marketing & Sales for White Label Distillery.


John Goodyear & David Meredith

(Business Partners) Directors & Shareholders

Although born and bred in Tasmania, David Meredith currently resides and works in Hong Kong. John Goodyear was born, raised and educated in New South Wales. John currently resides and works in Vietnam, while managing various successful businesses in Tasmania with his business partner David Meredith.

David and John’s passion and enthusiasm for the State has enabled them to own a number of iconic businesses in Tasmania. In 1988 they took over The Islington Hotel, turning it into a world-class 5-star operation. They also founded Tas’Mania Limited, a fresh Tasmanian food distribution company which currently exports Tasmanian produce weekly to Hong Kong, with plans to expand to mainland China. More recently they opened the Glass House restaurant and bar, and Brooke St Larder on Brooke St Pier, Hobart.

It is through these businesses that John and David continue to build the awareness of and showcase Tasmania’s wonderful produce to the world. For John and David, White Label Distillery is a continuation of their journey with Tasmania, making use of its clean water, fresh air and unique terroir to create another masterpiece, another beautiful product - Tasmanian white spirit that is sure to resonate with the inner biorhythms of its imbibers.

Casey Overeem

Mentor & Business Advisor, Property Developer

Casey Overeem established the Old Hobart Distillery (Overeem Distillery) in 2006. He produced a premium Single Malt Whisky that very quickly became world-renowned following many local and international awards. Overeem Whisky soon became highly sought-after locally and overseas and developed a ‘cult-like’ following. Casey’s meticulous distilling skills were very evident in the award-winning products he produced.

Casey’s involvement in White Label has been the development of the state-of-the-art production facility in Huntingfield. From January 2019, Casey will avail himself to assist in the production of distilling and maturation for White Label clients.